sisomo : the future on screen
sisomo is a company that specializes in perfecting the creation of sight, sound, and motion, the combination that made television the most powerful selling tool ever invented. as kevin roberts has always said, “there are three keys to the consumer’s heart—mystery, sensuality, and intimacy.” global ideas company saatchi & saatchi, experts in the heady combination of the senses, have put sisomo to work on television for decades. now they are unleashing it in the new world of the screen age: on computers, mobile phones, PDAs, in-store displays, and sports stadiums; on screens on the sides of buildings, screens that glow in the corner of our eye. this book is both entertaining and challenging, brief and profound. it is for everyone who ever thrilled over a car chase or wept over a motherless deer. the thesis of this book is that the presentation of content that engages with sight, sound, and motion is the only way to cut through media fragmentation and connect with today’s savvy consumers. this book is filled with color pictures.

dimensions : 8"w x 9.6"h : 164 pages : soft cover